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Madison Will Keep Bus Wraps Despite Complaints

 

Wisconsin State Journal


Despite passionate complaints that the ads cause claustrophobia and motion sickness, create problems for people with disabilities and are just plain ugly, fully wrapped advertisements around Metro Transit buses will continue, the City Council decided in an 11-7 vote Tuesday.

Up to 20 of the city's buses can be wrapped with an ad, and an unlimited number of buses can sport partial wraps that leave some windows open.

The ads have been the center of a debate that pitted revenue against rider preferences, but supporters of the ads say they will help riders because the revenue will save routes from being cut and avoid increases in fare.

"I am not a big fan of the wraps," Ald. Brian Solomon, 10th District, said. "But I am even less of a fan of service cuts."

Ald. Jed Sanborn, 1st District, said that although much attention has been given to a Metro survey that found 60 percent of respondents viewed the wraps negatively, riders are more concerned about other problems on the buses.

"Complaints about the wraps were miniscule compared to other things like late buses, early buses, route structure, you name it," Sanborn said.

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