Vix Technology has been selected by Dallas Area Rapid Transit (DART) to implement a new comprehensive fare payment system.
The solution will be delivered through Vix’s eO (easy and open) product: an account-based, open architecture and PCI compliant fare collection platform. This new system will allow DART customers to pay via NFC-enabled smartphones, third party or agency-issued transit cards, or use EMV contactless cards.
“The partnership with Vix Technology will put our region on the map with some of the most advanced fare collection systems in the world, providing a seamless and more user-friendly experience,” said DART’s Executive Vice President and Chief Financial Officer, David Leininger.
Open architecture fare collection systems are rapidly becoming a focus in large urban cities with growing public transportation needs due to scalability, ease of integration with other systems already in place, and the opportunity to add surrounding regional transit partners.
Doug Thomas, General Manager of Vix Americas said, “The introduction of a new contactless fare collection system that maximizes convenience for riders in Dallas is a sign that transit operators are embracing innovative ways to improve customer experience and drive increased ridership.”
