- One word to describe yourself: Bold
- Alma Mater: California State University, Fresno
- Favorite book: Couldn’t narrow it down
- Favorite TV show: “Scandal,” “Seinfeld”
- Favorite movie: “Coming to America”
- Favorite hobby(ies): Raquest ball, being in the outdoors, movies and traveling
- Fun fact about yourself:
- What is your favorite transit system (outside of the one you work for or have worked for!) and why?: Amtrak – Pacific Surfliner. Rides along the Southern California Coast with the gorgeous land and seascapes.
After the financial crisis in 2008, Sraeya Crowder-George went from working with logistics supply chain management to an opportunity in public transportation.
Once Sraeya Crowder-George joined Veolia/Transdev, she quickly made positive changes to the Gwinnett County Transit Customer Service department by decreasing the call volume by implementing “first-call resolution” expectations, and streamlining call-center processes and procedures. Subsequently, the improved customer service efforts and innovative marketing collateral helped to attract and educated Gwinnett passengers.
It’s now a collaborative solution between the customer service reps, dispatch and operations to improve the service.
Her s tireless dedication and outgoing personality has enhanced the company's community outreach initiatives and increased public transit awareness. She was promoted to a regional marketing and customer relations role in 2014 where she directed the customer service and marketing functions for both Gwinnett County Transit and CobbLinc.
Crowder-George spent two years in the regional marketing and customer relations role before transitioning to assistant general manager in September 2016, managing the north operation for both Gwinnett County Transit and GRTA Xpress. Since entering that role, she has been instrumental in improving the operations of that facility: improving on-time performance, client relations, employee relations, routing and contract compliance.
Other accomplishments include creating and leading implementation of a strategic emergency plan for GCT and GRTA Xpress after the I-85 bridge collapse and a passenger communications emergency plan for GCT during Atlanta’s snow storm “Snowpocalypse 2014.”
Crowder-George helped pioneer the CobbLinc, the first flex-transit system in Georgia, including branding and creating all marketing collateral. It was the first such project piloted and funded by the Federal Transit Administration.
Crowder-George has also been instrumental in the roll-out of numerous innovative technology for GCT, including a real-time app, on-demand text alert feature and innovative bus stop signs with QR codes and individual IDs for the text-messaging features.
Crowder-George served on the committee for the first regional transit marketing campaign through the Atlanta Regional Commission.
“I like operations; I like the day-to-day … every day is really different. I have 130 operators; I know every operator by name; it’s a big family.”
“I have a few quotes that are in the office that I like to refer to:
Maya Angelou – “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.” That’s important for internal and external passengers.
Something I talk to my employees about when they come in here, especially if I talk to you on more than one occasion: “Excuses are tools of the incompetent and those who specialize never go far. I expect to have a real confrontation with my operator instead of a whole bunch of excuses so we can figure out how to move forward.”
