Could better measures mean better management for urban micro-mobility options?

April 22, 2020
A new report from Ramboll Smart Mobility suggests 12 goals may offer a more standard measure of how micro-mobility options are serving cities.

A report from Ramboll Smart Mobility, a design, engineering and consultancy company based in Denmark, urges urban planners to establish more standard points of measure to understand and manage the impact micro-mobility options have within a community.  

“Lack of data and metrics used to evaluate the impact of micro-mobility programs make it difficult for cities and operators to assess if a micro-mobility solution serves the community well. As of now, there is a need for more accessible data and a framework if we want to manage the future implementation of micro-mobility services in cities,” Ramboll said.

The report, “Achieving Sustainable Micro-Mobility,” grew from an initial six-month micro-mobility pilot program evaluation Ramboll was working on for the city of Hoboken, N.J. The report examines micro-mobility in 15 cities, five in the United States, one in Canada, seven in Europe, one in Japan and one in New Zealand, and proposes 12 strategic goals that offer a framework from which to base micro-mobility performance marks.

“The assessment work we did for Hoboken led to the identification of 12 universal strategic goals. They function as a framework that can help cities of all sizes manage new mobility offerings such as shared scooter and bike schemes,” said Ian Sacs, market manager at Ramboll Smart Mobility.

Ramboll explains that in addition to the evaluation of the cities, a range of stakeholders contributed to the development of the framework including public transit agencies, micro-mobility operators and regional expert organizations.

“The Smart Mobility team wanted to move the discussion away from general statistics about micro-mobility and towards the identification of strategic goals and tangible key performance indicators (KPI) that can be measured by any city to better understand how successful and sustainable they are in providing new mobility options to their communities, and where they can improve” said Sacs.

The full report is available here.

About the Author

Mischa Wanek-Libman | Group Editorial Director

Mischa Wanek-Libman is director of communications with Transdev North America. She has more than 20 years of experience working in the transportation industry covering construction projects, engineering challenges, transit and rail operations and best practices.

Wanek-Libman has held top editorial positions at freight rail and public transportation business-to-business publications including as editor-in-chief and editorial director of Mass Transit from 2018-2024. She has been recognized for editorial excellence through her individual work, as well as for collaborative content.

She is an active member of the American Public Transportation Association's Marketing and Communications Committee and served 14 years as a Board Observer on the National Railroad Construction and Maintenance Association (NRC) Board of Directors.  

She is a graduate of Drake University in Des Moines, Iowa, where she earned a Bachelor of Arts degree in Journalism and Mass Communication.