SamTrans launches new on demand service
SamTrans riders in the Linda Mar neighborhood of Pacifica, Calif., are getting a new point-to-point shuttle service operated by Via and branded SamTrans OnDemand.
SamTrans OnDemand allows riders to request a trip through an iOS or Android smartphone app or through the SamTrans Customer Service Call Center. Once a trip is booked, a shuttle is routed to the pickup location and can be tracked through the app in real-time. Rides are provided within the coverage area for the standard SamTrans fare. SamTrans officials identified Linda Mar and conversion of the FLX Pacifica Route as a good test case to see if microtransit could be effectively implemented as a part of the suite of SamTrans services.
“SamTrans OnDemand is an innovative service that will better serve Pacifica residents by providing a flexible and affordable transportation option,” said SamTrans Chief Planning Officer April Chan. “If this way of delivering service works well, we hope to extend this to other neighborhoods in San Mateo County that can take advantage of this service.”
SamTrans notes that services similar to this are being launched throughout California in less dense areas that do not have the population base to sustain traditional bus routes. In January, Via and the Los Angeles County Metropolitan Transportation Authority partnered on a year-long pilot program that will explore how dynamic, on-demand transportation technology can solve a range of mobility challenges.
The Via algorithm matches multiple passengers headed the same way, creating a highly affordable, convenient, and premium bus service, while keeping trip durations similar to a private taxi. The algorithm’s smart routing allows passengers to be picked up and dropped off in an endless stream, without taking riders out of their way to accommodate other passengers.
“Pacifica has unique challenges regarding transportation that result in congested roads and needless stress,” said Pacifica Mayor Sue Vaterlauss. “SamTrans OnDemand offers an alternative that will appeal to students, seniors and people that want options beyond owning a car.”
"Via's powerful technology is redefining mobility across the globe, seamlessly integrating with public transit infrastructure to provide on-demand dynamic transportation solutions," said Daniel Ramot, co-founder and CEO of Via. "We are delighted to be partnering with SamTrans to help Pacifica lead the way in mobility innovation through the launch of this convenient, affordable, and eco-friendly service."
Mischa Wanek-Libman | Group Editorial Director
Mischa Wanek-Libman is director of communications with Transdev North America. She has more than 20 years of experience working in the transportation industry covering construction projects, engineering challenges, transit and rail operations and best practices.
Wanek-Libman has held top editorial positions at freight rail and public transportation business-to-business publications including as editor-in-chief and editorial director of Mass Transit from 2018-2024. She has been recognized for editorial excellence through her individual work, as well as for collaborative content.
She is an active member of the American Public Transportation Association's Marketing and Communications Committee and served 14 years as a Board Observer on the National Railroad Construction and Maintenance Association (NRC) Board of Directors.
She is a graduate of Drake University in Des Moines, Iowa, where she earned a Bachelor of Arts degree in Journalism and Mass Communication.
