The city council for Wilson, N.C., is considering a proposed transit system that would make it quicker for residents to use the system to get to work, school or elsewhere in Wilson.
The proposed system, provided by Via, would allow riders to request a ride from a smart phone app or by phone, walk to a nearby virtual bus stop to board a multi-passenger vehicle and be driven to their destination.
The city council says the system would improve the flexibility and convenience of using public transportation in Wilson. Estimates say riders’ time could be cut in half or more.
Under the current transit system, buses run fixed routes at specific times from fixed bus stops. Wilson is one of the smallest cities in the state to offer a public transit system.
"It is very difficult to operate an efficient transit system without the economies of scale found in metropolitan areas, which is one reason most cities of our size do not provide public transportation,” said City Manager Grant Goings. “For years we have been looking for a technology-based solution that would increase our levels of service to the citizens while containing costs. We believe this public/private partnership provides such an opportunity."
Transportation issues have consistently been ranked as one of the biggest barriers to employment in Wilson. Several major employers in the area have expressed concern about transportation options available to employees without a vehicle.
"Mobility opens doors of opportunity, and we believe such an expanded service will not only benefit riders, but employers, retailers, education and healthcare providers as well,” said Goings.
While new to North Carolina, Via operates systems in several major metropolitan areas in the United States and serves communities in 20 plus countries. Via offers a turn-key service, including managing the operations as well as the technology required to maximize efficiency. Via’s technology solution matches riders heading to nearby locations to provide the quickest ride possible.
Via services can be managed digitally with a smart phone and credit/debit card, with options for telephone ride requests and alternatives for riders who prefer to pay cash. The city is using a $1.50 flat fare for modeling purposes.
The next step in the process is for staff to begin negotiating a contract. The city says its goal is to keep transit expenses level. Final details on cost will be worked out during contract negotiations. The city council will consider the change at a future meeting.
