Two agencies look to connect with community through bus-themed games
Utah Transit Authority (UTA) in Salt Lake City, Utah, and GoRaleigh in Durham, N.C., are turning to familiar games as a way to connect with their communities and raise awareness of the benefits of transit throughout July.
UTA
Every Monday in July, UTA will operate a bus scavenger hunt with clues posted on the authority’s Instagram page.
The game is being operated in conjunction with Utah’s annual Clear the Air Challenge, which aims to eliminate 100,000 single-occupant trips during July, and Salk Lake City’s Frequent Service Network.
Participants will receive a key word at each clue location once they find and scan the QR code. The first five people each week to direct message UTA all three key words and a picture with the final blue bus will receive a UTA merch gift card.
All participants who send the authority the correct key words throughout the month will be submitted into the scavenger hunt’s grand prize drawing valued at $250, including two VIP tickets to the Salt Lake or Ogden Twilight concert of the winner’s choice.
GoRaleigh
Monopoly lovers will appreciate the transit service’s twist on the classic board game centered on GoRaleigh’s bus operations. The Busopoly Marketing Campaign encourages residents of Raleigh, N.C., and the surrounding area to use GoRaleigh no matter where they “Go.”
The campaign will feature four different “Go” seasons, where riders can earn points by riding the bus through an app based Busopoly game. Riders can earn prizes throughout the different seasons: Go Play (Summer), Go Learn (Fall), Go Shop (Winter) and Go Work (Spring).
Mischa Wanek-Libman | Group Editorial Director
Mischa Wanek-Libman is director of communications with Transdev North America. She has more than 20 years of experience working in the transportation industry covering construction projects, engineering challenges, transit and rail operations and best practices.
Wanek-Libman has held top editorial positions at freight rail and public transportation business-to-business publications including as editor-in-chief and editorial director of Mass Transit from 2018-2024. She has been recognized for editorial excellence through her individual work, as well as for collaborative content.
She is an active member of the American Public Transportation Association's Marketing and Communications Committee and served 14 years as a Board Observer on the National Railroad Construction and Maintenance Association (NRC) Board of Directors.
She is a graduate of Drake University in Des Moines, Iowa, where she earned a Bachelor of Arts degree in Journalism and Mass Communication.
