Alcoa Wheels Recognized as Cradle to Cradle Certified Products

Alcoa Wheel & Transportation Products announced that its global line
of wheel products are now Cradle to Cradle Certified, resulting from material choices and production processes that are environmentally safe and healthy and aluminum that is infinitely recyclable.

Alcoa wheels are the first products in the transportation industry to receive certification from the Cradle to Cradle Certified Program, a factor that can be attributed to the uniquely sustainable characteristics of Alcoa aluminum.

The evaluation of Alcoa wheels was conducted by McDonough Braungart Design Chemistry (MBDC), a global sustainability consulting and product certification firm that developed the Cradle to Cradle concept in 1995. This multi-attribute eco-label assesses products for safety to human and environmental health, design for future use cycles, and sustainable manufacturing processes. Products are evaluated for material health, material reutilization, renewable energy use, water stewardship and social responsibility.