In honor of Rideshare Month, SLO Transit provided free rides Oct. 20-24. All indications point to a success with 27,117 riders taking advantage of it this year.
The Ride Free week was made extra special with the debut of the Luchador SLO Transit hero known as El Transporté. The masked SLO Transit insignia colored (blue and yellow) hero went around town distributing little golden “transit goodie bags” filled with transit related perks during this special week.
The distribution of these golden “goodie bags” by El Transporté was documented, capturing the interesting reactions of the riders who met the masked hero. Since publishing the video YouTube and on the SLO Transit Facebook page, the video has started to go viral, quadrupling the numbers of people the “Page Reach(ed)” and tripling page “Likes.” “We had a very favorable response to El Transporté as he promoted the use of public transit in our city. We want people to know that public transit is not only good for the environment and their pocket books but that it also provides a sense of community. Great things happen when we are part of a community” said Transit Manager Gamaliel Anguiano.
