Mountain Metropolitan Transit Ridership Up 10 Percent
Mountain Metropolitan Transit (MMT) reports ridership is up. The local fixed-route bus service provided nearly 3 million one-way trips during 2014. That puts ridership up 10 percent over 2013 which came in at just over 2.6 million one-way trips.
MMT attributes the increase in ridership to increased service providing riders with more options and to enhanced marketing and promotions efforts. “By providing service 362 days a year, up from 307 in 2013, adding two additional routes including service to the new Veteran Affairs clinic, and adding more evening service, we have been able to give riders more options,” said Craig Blewitt, Director, Mountain Metropolitan Transit.
“We are also increasing our marketing and promotions efforts including a focus on free travel training classes with local groups who are interested in learning how to use the bus system and reaching out to local employers whose employees can benefit from using the bus to get to and from work,” said Blewitt.