Aluminum Association Partners with Aluminum USA
The new Aluminum USA trade show has gained a strong partner by bringing on board the Aluminum Association, the leading voice of the North American aluminum industry, as the event’s exclusive partner. The Aluminum Association will contribute concepts and ideas to the Nov. 11-12, show in Detroit.
The mere announcement by trade show organizer Reed Exhibitions that it would launch AluminumUSA generated enormous interest in the aluminum industry. Numerous international companies have already registered to participate in the show.
“The North American aluminum industry is in a period of transformative growth and so the time is right for a centrally located trade show like AluminumUSA,” said Heidi Brock, president and CEO of the Aluminum Association. “We’re excited to be partnering with Reed Exhibitions to bring all of the market-leading national and international producers, suppliers and customers together in one place.
‘‘The Aluminum Association has a strong reputation in the United States for promoting the production and use of aluminum as the sustainable material of choice,’’ said Hans-Joachim Erbel, CEO of Reed Exhibition Germany. ‘‘Their knowledge of the market combined with our proven ability to produce a world-class trade show will create a unique opportunity for the global aluminum industry to generate new business leads, strengthen existing relationships and share best practices and products.“
Nearly 50 exhibitors have already confirmed their participation in the show. Aluminum Association members Danieli, Hazelett, SMS and Wagstaff were some of the initial U.S. companies to sign on. International organizations, such as UACJ from Japan and IMMIB, the umbrella association of the Turkish metal industry, who is bringing 15 member companies, will bring a global perspective to the show.
Reed Exhibitions is counting on 100 exhibitors and up to 2,000 trade visitors to attend the first Aluminum USA, which will take place in 2015, and from then on every other year, 2017 and 2019.
