HART Rebrands In-Town Trolley
To increase awareness of the Downtown service and attract new riders, HART has vibrantly rebranded the In-Town Trolley as a gateway experience and great way to travel around Downtown Tampa.
Tampa Bay area residents will now see modern, eye-catching, blue colored trolleys traveling in Downtown Tampa, with a different name, the In-Towner. The In-Towner, which will roll out for its debut downtown on July 20, has shed the yellow exterior in favor of new vibrant colors that distinctly brand them as contemporary HART vehicles.
The In-Towner trolleys are the rubber-wheeled trolleys which provide 25-cent trips on weekdays from 6-8:30 a.m. and from 3:30-6 p.m. They conveniently connect Downtown Tampa and the Channel District, helping locals get back and forth to work, school, and home, while transporting tourists to key sites and shopping districts and helping.
"We want everyone in the Tampa Bay area to know there are other travel options besides using a car," says HART Chief Executive Officer Katharine Eagan. "We chose the modern colors and simple name to let people know that we're here to serve them with multiple transportation choices. Whether it's for medical appointments, shopping, entertainment, or work, we want people to be aware that they can use public transportation to take them there."
