Michelin Holiday Campaign Celebrates America’s Bus Drivers
As Americans enjoy the food, gifts and get-togethers that are the hallmarks of the holiday season, Michelin invites everyone to take a moment and salute the season’s unsung heroes, commercial drivers. These are the people who spend countless hours on the road and in the fields, working in jobs that span everything from public transit to package delivery, emergency response and snow clearing.
Michelin North America will mark the season with a #KeepThanksMoving conversation in social and digital media that will celebrate these millions of unsung and often unseen heroes and encourage people everywhere to share their own appreciation via Twitter or Facebook.
“Bus drivers safely moving our most precious packages to work and school,” said Ralph Dimenna, chief operating officer for Michelin Americas Truck Tires Division. “These drivers are the ones who ‘keep thanks moving’ under all kinds of weather and driving conditions. Let’s show them how grateful we are for all they do.”
Consider these “moving” facts from across the United States:
- 650,000 bus drivers transport people to and from school and work
- 1.3 million package-delivery workers on the road 365 days of the year
- 1.1 million local fire fighters and 826,000 EMS workers respond to emergencies
- More than 250,000 workers clear the snow and ice from our roads
For the week of Dec. 7, Michelin will recognize the most compelling post for bus drivers who demonstrate outstanding community involvement. One individual will receive a Michelin-branded 12-Volt Cooler/Warmer by Koolatron (suggested retail value of $150) and a certificate for a pair of Justin Work Boots (suggested retail value of $200), courtesy of Red Eye Radio (see Official contest rules). Participants can also download a thank you card from Michelinmedia.com to give to special workers in their community.
#KeepThanksMoving continues Michelin’s long history of supporting drivers and being a good member of the communities in which its employees live and work. Join the conversation and share your thanks for how these drivers help make the holidays memorable by posting public comments on Twitter using the hashtag #KeepThanksMoving and include @MichelinTruck, @MichelinTweel1, or @MichelinAG and on Facebook MichelinTruck, MichelinTweel or MichelinUSA.
