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    Public Opinion - What Transportation Executives Need to Know

    Oct. 7, 2017
    AlphaVu
    Major trends observed on the Transit LCB graph over the past month: • The Mid-Atlantic region, which includes some of the nation's largest transit service areas, produced the highest frequency of online engagement throughout the past month. However, the tone of these interactions tended to be more negative than the national average, causing the region's LCB totals to skew lower. • The West South Central region, which includes transit services in states such as Illinois, Missouri, and Kansas, accrued the highest LCB average this period. The volume of engagement with agencies in this division hovered close to the national average, but the sentiment of conversations within this region were the most positive across the nation.
    Major trends observed on the Transit LCB graph over the past month:
    • The Mid-Atlantic region, which includes some of the nation's largest transit service areas, produced the highest frequency of online engagement throughout the past month. However, the tone of these interactions tended to be more negative than the national average, causing the region's LCB totals to skew lower. • The West South Central region, which includes transit services in states such as Illinois, Missouri, and Kansas, accrued the highest LCB average this period. The volume of engagement with agencies in this division hovered close to the national average, but the sentiment of conversations within this region were the most positive across the nation.

    Pulling data from tens of thousands of social media accounts across the country, AlphaVu’s National Transit LCB metric measures sentiment in real time. Using a defined set of operational characteristics, the LCB measures both the frequency of individuals comments and the tone — positive and negative — to understand public opinion.

    “Polling is limited to a point in time and opinions can change rapidly in the digital news age,” said Scott Wilkinson, CEO of AlphaVu. “The LCB provides a real-time, ongoing trackable way to measure how events, news coverage and daily operations influence opinion from a regional and national perspective.”

    For more detailed information on the full reports or market segmentation, contact [email protected].