The transit business is changing at a rapid rate but the technology in other industries already exist and Genfare President Darren Dickson said they have leveraged that for transit.
“We’ve created a platform to leverage technology with the least infrastructure cost,” said Dickson. Genfare Linnk is a comprehensive, digital fare management platform that is a suite of fully integrated hardware and software-based solutions that can manage multi-media fare collection across multiple modes.
Dashboards and reporting tools provide real-time actionable data. “Everything, even mobile payment,” Dickson stressed, “is integrated into the reporting.”
He said for them, it’s about making the transit industry more user friendly for the consumer while helping the operator make the best business decisions to offer the commuter the best options.
Leveraging a comprehensive digital solutions suite that delivers total control, Dickson said, “Transit operation is going to get smarter through data.”
