Matthew Potter

Matthew Potter is the director of interaction design at BMW Group's Designworks studio in Los Angeles. In this role, he leads a multidisciplinary team focused on creating innovative user experiences across digital and physical platforms. His work emphasizes the integration of user-centered design principles with brand identity, particularly in the automotive and mobility sectors.

Potter's portfolio includes projects such as the MINI Concept Aceman and the BMW Concept XM, where he applied his expertise to enhance user interaction and brand differentiation. He has also contributed to initiatives like BMW Motorrad's digital transformation and the development of artificial intelligence-powered personal assistants, ensuring these technologies align with BMW's brand values and deliver engaging user experiences.