OH: Commuter Advertising Renews 5-Year Digital Advertising Contract with Greater Dayton RTA
Commuter Advertising announced its continued partnership with the Greater Dayton Regional Transit Authority.
CA was founded on a contract with GDRTA five years ago when they were the first transit company to take a chance on our new idea. Since then, CA has launched 10 additional markets, reaching 180 million rides annually and generating more than $1.5 million in revenue for our transit partners.
"We look forward to our renewed contract with Commuter Advertising," said Frank Ecklar, director of planning and marketing at GDRTA. "As Commuter Advertising's first transit agency partner, they have proven to be very creative in generating revenue for our transit operations."
With this contract renewal, CA is expanding our portfolio to include onboard digital signage, allowing advertisers to reach commuters at relevant locations and times with digital display advertising via onboard video screens. CA now offers advertisers the following innovative messaging opportunities in Dayton:
- Onboard digital audio and video media
- Onboard digital signage
- In-station digital audio and video media
In-station digital and print signage - Bus exterior and interior signage
- SMS text message campaigns
