Danish information technology company Blip Systems and Belgian data processing experts Made4it have announced a strategic partnership to help understand and ease traffic congestion in and around major events in Belgium.
Made4it is now offering BlipTrack: a solution that analyzes and visualizes data collected in areas such as road traffic, airports and train stations. BlipTrack helps evaluate, understand and optimize flow, improving infrastructure utilization and traveler experience. The solution captures, integrates, extracts and analyzes data using BlipTrack Bluetooth and WiFi sensors as well as third-party sources such as cameras, radar and inductive loops.
“Working closely with Made4it—who has years of experience in market research, marketing management and marketing data analysis — will create new opportunities to provide our services to a broader range of customers. Combining Made4it's expertise in management information systems and data warehousing with Blip Systems' successful solutions, provides a complete package solution which enables us to be more competitive in a fast growing market,” says Blip Systems Sales Specialist and Traffic Engineer, Bahar Araghi.
“State of the art technologies play a very important role in the services we provide to our customers. Partnering with Blip Systems will not only add a new useful technology to our selection of solutions, but will allow us to provide better services to our existing customers. We are also confident that this partnership will attract new customers in both our own and Blip Systems' market,” says Made4it Managing Partner, Arie Delanote.
Blip Systems and Made4it will collaborate closely to collect data in and around major music and sporting events. The data will help authorities to better understand how events influence, affect and eventually improve, the flow of cars and people. The collected data, using Bluetooth and WiFi sensors, will be analyzed by Made4it to provide the required information for urban planning.
