Hadley’s IAA Debut is a Demonstration of Technologies

Sept. 25, 2014
Hadley will showcase products and innovations for the first time to attendees of the IAA Commercial Vehicle Exposition in Hannover, Germany held Sept. 25 to Oct. 2.

Hadley will showcase products and innovations for the first time to attendees of the IAA Commercial Vehicle Exposition in Hannover, Germany held Sept. 25 to Oct. 2.

Founded in 1945, Hadley made a name in the industry with its flagship product, the Hadley air horn. Since then, Hadley has expanded to become a well-known and respected supplier of quality components and solutions for the Class 5-8 truck and tractor, trailer, transit and shuttle bus, RV, motorcoach, rail, specialty vehicle markets and associated aftermarket distribution.

Hadley opened its European office in Moordrecht, Netherlands in 2013. The facility in Moordrecht is both a warehouse as well as an assembly location to service Hadley’s European customers. Hadley’s Global Headquarters and Truck Division are based in Grandville, Mich. Hadley’s Transit Division is located in Elkhart, Ind.

“We’re excited to share our emerging solutions with the European market at IAA”, said Raoul Stasse, business development manager for Hadley Europe. “IAA gives Hadley the opportunity to demonstrate the integrated engineering behind our products to the customers who will use them and welcome their contributions to the development through feedback at the show.”

Front and center of the Hadley exhibit is a prototype product demonstrating new technology called Sensamatic. Sensamatic provides integration of numerous components into the simplified smart air-spring system being displayed. It utilizes intelligent features provided by Hadley’s innovative SmartValve. The development of Sensamatic is a partnership with Veyance Technologies. Veyance will be exhibiting at IAA in an adjacent booth that joins Hadley and the Sensamatic display.

Attendees of IAA will also be the first to view the prototype of Hadley’s Digital Signage System.  The dynamic information and advertising will be displayed on monitors installed inside a transit bus model.

“Digital Signage enhances passenger convenience with customizable content that provides real time information, weather updates and traffic conditions as well as dining, entertainment and shopping options at the next stop and along the route”, said Giorgio Verduzio, director of transit for Hadley.

Hadley will also showcase the expanding line of products they provide to European Customers. Hadley is well known in Europe for its air horns, especially by truck drivers. Additionally, Hadley’s cab leveling valves and mirror systems will be displayed with new and evolving technologies presented in both. Hadley’s new standard transit mirrors are displayed with innovative options like breakaway arm, auto-return and object detection sensors. Even the mirror controls are new with a low profile, in-dash design, LED indicator lights and the ability to control up to 4 panes of mirror glass with one sleek control pad.  

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Sept. 25, 2013