The right time in the right market for the right show: Aluminum USA, which celebrated its premiere at the Cobo Convention Center in Detroit from November 11-12, 2015, was a success with good prospects for the future. More than 170 exhibitors from 20 countries showcased lightweight manufacturing solutions. Besides key U.S. players, numerous companies from Canada, Europe and Asia attended at Aluminum USA — from suppliers of raw material, semi-finished and finished to producers of machinery, plant and equipment for aluminum processing and manufacturing.
More than 900 visitors from the aluminum industry as well as the automotive, transport, building and packaging industries, came to the first edition. The exhibitors were practically unanimous in their conclusions: with Aluminum USA, a new trade fair was launched that has the potential for long-term success.
“The Aluminum USA trade show was a great opportunity to showcase the strength of our industry and our member companies,” says Heidi Brock, CEO and president of the Aluminum Association, the U.S. industry’s trade group and partner of Aluminum USA. “Demand for aluminum in North America is approaching record levels last seen in the mid-2000s, while companies have committed domestic capital investments of more than $2.5 billion over the next decade to capture anticipated demand growth in the automotive transportation sector.”
“It was a really successful premiere with good prospects”, says Michael Koehler, industry vice president of organizer Reed Exhibitions: “Together with the industry and the Aluminum Association, we want to continue to develop this future-oriented trade fair; the interest and trust shown by the exhibitors in embarking on this course together with us, strengthen our decision.”
Aluminum USA is the sixth event of the global series of Aluminum trade fairs by Reed Exhibitions in Germany, China, India, the United Arab Emirates and Brazil. Altogether the six Aluminum trade show attract more than 2,000 exhibitors and 60,000 visiting companies.
The next Aluminum USA will take place in 2017.
