Big Blue Bus Offers Promotion In Celebration of Connection to the New Expo Line
Big Blue Bus is celebrating the return of rail to Santa Monica with a Buy One, Get One Free (BOGO) promotion, while supplies last. Santa Monica residents, visitors, current and new Big Blue Bus customers, one and all, are encouraged to try Big Blue as their connection to and from the Expo Line opening on Friday, May 20.
Beginning in August 2015, Big Blue Bus has rolled out a series of changes called the Evolution of Blue, designed to provide first-last mile links and easy connections to Expo, meeting the needs of many Big Blue Bus (BBB) customers and attracting customers that may not have considered public transport a viable option in the past. Signaling a new wave of mobility options in the City of Santa Monica, the City Council committed $575,000 in general funds for the BOGO promotion to encourage and incentivize public transportation use.
"Big Blue Bus' significant investment in improving the way we move and connect on the Westside, coupled with City funds to promote the return of rail after 60 years, is a once-in-a-lifetime opportunity to generate excitement around choices," said Transit Director Ed King. "Getting people out their cars via easy connections to Expo, and providing a mobility landscape that enables customers to connect to people, places, and experiences has been the larger goal. And, that type of access ultimately results in a better quality of life," King continued.
Beginning on May 13th, Big Blue Bus encourage new and existing customers to visit one of two locations in Santa Monica to BOGO. These locations are Blue: the Transit Store (1444 4th St.), and the new Mobility Center located in the lobby of the Santa Monica City Hall (1685 Main St). Purchase any Big Blue Bus fare product(s) on a TAP (Transit Access Pass) card and receive Big Blue Bus fare product(s) of equal or lesser value for free. For seamless and cashless travel between Big Blue Bus and the Expo Line, Stored Value is a great option that allows riders to use one card. Load a TAP card with Stored Value (up to $20 per visit), and riders will receive an equal amount of Stored Value for free.
The BOGO promotion is limited to $110 free value, per person, per week and will run while supplies last. All fare media must be loaded onto a TAP card which will be available for purchase for $2 each.
