MTS & Coca-Cola Laptop Scholarship Contest Now Underway
High school students (Grades 9 – 12) in San Diego County will have an opportunity to earn brand new laptop computers as part of the annual Metropolitan Transit System (MTS) & Coca-Cola Laptop Scholarship Contest.
Completed applications and submissions are being accepted through Friday, April 14.
The laptop scholarship contest is a partnership between MTS, Coca-Cola Refreshments of San Diego and the San Diego County Office of Education. Dell-Inspiron 2-in-1 13.3-inch touch-screen laptop computers will be awarded to the top 40 student essay writers from San Diego County.
To be eligible to win, students must submit an application form and an advertising campaign summary aimed at attracting new MTS Trolley and bus riders.
Students must be San Diego County residents and enrolled in a San Diego County high school.
To enter, students should Student contest submissions need to include:
- Brainstorm an advertising campaign to promote MTS to potential bus and/or Trolley riders.
- Write a one to two-page summary identifying a target audience, message strategy and design inspiration.
- Create an original poster ad design (must be 8.5 x 11). Hand-drawn and digital submissions will be accepted.
- Complete the application form and submit with the summary and art by the deadline.
Entries will be scored on the following criteria: 1) Creativity (ad reflects clever slogan, design, etc.); 2) Strategy (The ad strategy is well thought-out and clearly identifies a target audience, messaging strategies, research to support strategy, etc.); and 3) Clarity (The ad is visually appealing, easy to understand and effective in communication to the target audience.)
Bonus: One lucky student will have their artwork displayed on an MTS bus shelter.
