Seven-time San Francisco Cable Car Bell Ringer Byron Cobb opened the American Public Transportation Association's Marketing & Communications Workshop on February 26, 2018, in San Francisco, California.
The annual Cable Car Bell Ringing Contest is open to active gripmen and conductors. Contestants participate in a preliminary competition at the car barn, where it's narrowed down to seven finalists, who gather at the final competition at Union Square. Performers are judged on rhythm, originality and style by more than 20 local officials, journalists and business owners.
The APTA Marketing & Communications Workshop focuses on all aspects of public transportation marketing and communications, including media relations, customer service, social media, ridership initiatives, and best practices.
