Meet Pittsburgh Regional Transit, the new name for the Port Authority of Allegheny County
On June 9, the Port Authority of Allegheny County launched its new name and brand: Pittsburgh Regional Transit (PRT), which is pronounced “part.”
PRT says the name and brand “better reflects the services, values and location of who we are and what we do every day.”
"For decades, the name Port Authority has led people to jokingly ask where the boats are, so to have a name and brand that reflects the agency and its work is significant,” said Allegheny County Executive Rich Fitzgerald. “In [Katharine Kelleman’s] short tenure with the now Pittsburgh Regional Transit, the team has embraced technology, sought innovative ways to transform their services and continues to look for ways to serve the greater community. Now, the name reflects that same vision for our future."
Board Chair Jeffrey W. Letwin called the rebrand a “monumental day in the history of the organization.”
“This is more than just a new name and a new look. This marks the start of a new era and a new direction for our agency and our region,” Letwin said.
PRT explains the rebranding process began in 2018 and involved input from employees, riders and external stakeholders. The rebranding effort was paused due to the COVID-19 pandemic, but started again in 2021.
“Our new name acknowledges that we’re not just part of the community; the community is a part of us,” said PRT CEO Katharine Kelleman. “Our goal moving forward is to be a reflection of our incredible, vibrant community."
Public information and materials such as schedules, brochures, the website and signage will be redesigned in various stages consistent with the PRT brand over the next year. Vehicles will initially receive decals and a wholly new design as they are purchased.
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