PAVLOV Names Parks Blackwell Chief Operations Officer and Senior Vice President of Digital

Digital marketing veteran, Parks Blackwell, has joined Fort Worth-based PAVLOV as chief operating officer (COO) and senior vice president of digital.

At PAVLOV, Blackwell will be responsible for day-to-day agency operations and management of the 32-person firm, lead the expansion of digital strategy and media capabilities, and help guide the company’s growth via new service offerings. 

“This is an extraordinary new hire for our firm and our clients. Parks is an integral piece of a bigger vision for PAVLOV as we continue to evolve to best serve the modern marketplace,” said Allen Wallach, founder and chief executive officer at PAVLOV. “Her extensive knowledge and experience at the highest level will make an immediate, positive impact on current clients and help to attract new ones, as well.”

Prior to joining PAVLOV, Blackwell was senior vice president and West Coast managing director for global digital media company, iProspect, where she managed an operation of more than 150 staff and $200 million in annual billings. At iProspect, she also led new business development as vice president of new business and marketing, working with clients such as Apple, Intel, Gucci, Gap, Inc., Blue Cross Blue Shield, and Choice Hotels, among others. Blackwell is a Fort Worth native and earned her Bachelor of Arts in marketing from the University of North Texas.

Of PAVLOV, Blackwell said, “Seeing their highly engaging creative, strong client relationships, and hunger for growth, I was immediately impressed. As the lines between digital and traditional marketing have blurred, PAVLOV clients have a tremendous opportunity to extend their reach and drive tangible growth through digital inclusion in their brand ideation, strategy and media planning."