Detroit People Mover gets its pink on for Pink Fund's first public service ad

The Detroit People Mover flaunts its pink in the month of October in support of breast cancer survivors. The transit company's first-ever public service ad message, advertized on its elevated route, displays the Pink Fund's "Eyes Up Here" campaign.

The transit system will use Reproduced on a People Mover train. The visuals highlight women who are breast cancer survivors, including those who received financial support from Pink Fund. 

A number of the survivors were photographed with their portraits on the train during the 11 a.m. kick-off on Oct. 12. The People Mover partnered with Priority Waste to offer free fares all day to help drive interest regarding assistance for critical life expenses, reduced incomes or lost wages.

The national Eyes Up Here campaign, which launched in spring 2023, includes striking and provocative imagery of real breast cancer patients and survivors who have received assistance from Pink Fund and experienced the financial burden of this disease first hand.

"Pink Fund is proud to feature these brave women whose stories educate about the other part of the breast cancer fight," said Molly MacDonald, Pink Fund CEO and co-founder. "We're grateful to Priority for their donation of this wrap and supporting our efforts to bring awareness to the side consequence known as financial toxicity, which impacts active treatment adherence and survivorship outcomes, is a real and immediate challenge."

"Supporting people with the best in service is one of our core goals," said Priority Waste CEO Todd Stamper. "We're inspired by the opportunity to highlight the work of Pink Fund, which is a financial bridge supporting patients when their everyday lives are affected by breast cancer."