UK: Cubic Wins 'Best Smartcard Ticketing Service' at 2014 MasterCard Transport Ticketing Awards

Cubic Transportation Systems was recognized for making life easier for Sussex commuters on the London to Brighton route.  Recognizing its work with Southern Railway’s “the key” ITSO travelcard, Cubic was named as the “Best Smartcard Ticketing Service” provider at the 2014 MasterCard Transport Ticketing Awards. 

Cubic’s work enables passengers to travel with “the key” ITSO smart cards at stations on the Southern network, stretching from Brighton to London. Passengers can now “touch in” and “touch out” using “the key” cards at 30 major Southern stations outside London, including Brighton and Gatwick Airport. In addition, Southern Railway customers can also use the gate terminals at Transport for London (TfL) managed destinations at London Victoria, London Bridge, Clapham Junction and East Croydon.

New gate lines or gate-free smart card validators are now installed at all Southern Railway and TfL-owned London stations. Cubic and Southern are continuing to work together to enable Southern passengers to load their travel cards and season tickets onto their “the key” cards. During the next stage of the project, Cubic will deploy ITSO technology onto the remaining Oyster overground gate estate. Eventually, all London Underground stations and all London buses will be able to accept ITSO smart cards.

“We are thrilled to win this award and receive industry recognition for our work with Southern Railway and ITSO,” said Roger Crow, senior vice president at Cubic Transportation Systems and managing director of Cubic Transportation Systems Europe. “We were up against some truly innovative projects and so to be crowned the winner is even more special. The transport industry is about making the task of getting from point A to B easier, so to be acknowledged for doing this with such a prestigious accolade is extremely gratifying.  We can’t wait to see the benefits the next stage of the project will bring to Southern’s customers.”