Cubic Provides Iarnród Éireann Irish Rail A Team Solution for 'Putting the Customer First'

Cubic Transportation Systems has won a major multi-million euro modernization program for Iarnród Éireann Irish Rail against stiff international competition.

Cubic led a team of four providers with specialist transport expertise to deliver the best solution for Irish Rail’s new fully integrated ticketing management and distribution system. The combined capabilities of Cubic and Sqills, along with its other delivery partners also meet the requirements of Irish Rail’s ‘Customer First’ Programme, which puts the customer at the heart of its operation.

Sqills provides dynamic ticket pricing on bus and rail routes, similar to how the airline industry matches tickets to balance supply and demand. This means customers who choose off-peak travel routes can get the best value on their journey prices.

Gerry Culligan, Iarnród Éireann Irish Rail commercial director said, “Our existing ticketing systems had several dated legacy components which affect the customer experience. We were determined to bring these aspects of the business, such as ticketing and CRM tools, up to modern standards and look forward to working with Cubic’s team to achieve that.”

“The background to the ticketing upgrade was to introduce a new way of working at Irish Rail. The new system introduces flexible ways to book and process tickets so, for instance, customers can change their date and time of travel quickly and easily, and in a self-service manner, if they need to,” said Jonathan Williams, Cubic’s key account manager.

“The benefit is to encourage and incentivize more passengers to use the service through customer insight / loyalty and targeted campaigns. That, in return, leads to a greater efficiency in Irish Rail’s infrastructure and better value of delivery across the network which will ultimately lead to increased revenues for Irish Rail’s operations.”

Matt Cole, Cubic Transportation Systems’ executive vice president for strategy, business development and diversification said, “This is a fantastic win for Cubic in what is a new geographical business region.  It clearly demonstrates the more complete offering and solution we can bring to the entire mobility market and will enable us to maximize opportunities to deliver similarly innovative solutions to both existing and new customers.”