Amtrak on Sept. 14, unveiled a new nationwide brand campaign “500 Destinations: Infinite Stories,” inspired by passengers’ travel experiences from across the U.S. The new campaign is designed to create top-of-mind awareness and showcases the comfort, freedom, service and value of train travel.
The storytelling at the heart of the campaign focuses on the unique experiences and adventures only rail travel can provide. Whether it’s a trip to college, a business trip with colleagues, a girls’ weekend, or a dream vacation across the country, Amtrak takes you there. From downtown to downtown, community to community, Amtrak connects passengers to more than 500 destinations, offering a smarter way to travel.
The new brand campaign also builds upon the value Amtrak offers to millions of passengers every year: a chance to relax and stretch out, move about freely and work or play. “Amtrak’s new campaign speaks to the uniquely enjoyable experience of rail travel,” said Darlene Abubakar, Amtrak acting vice president brand management and marketing. “We are reinvigorating the Amtrak brand by celebrating thousands of travel experiences while simultaneously reinforcing what longtime Amtrak loyalists love about America’s Railroad: comfort, convenience and a commitment to excellent customer service.”
The multi-platform campaign provides brand consistency across all channels including TV, print, digital and social media and features the breadth of Amtrak’s national train system including long distance , Acela® and Northeast Regional trains, as well as state-supported routes. The new campaign was created in coordination with Amtrak’s advertising agency, FCB Garfinkel, New York.
