USDOT launches “Stop. Trains Can’t.” awareness campaign

Oct. 12, 2020
The $6.6-million nationwide campaign to save lives at railroad grade crossings runs through Nov. 8.

A public education campaign has been launched by U.S. Secretary of Transportation Elaine L. Chao to bring awareness to drivers to increase safety at rail grade crossings.

The campaign, “Stop. Trains Can’t,” launched Oct. 6 and will run through Nov. 8. This national $6.6-million safety campaign will run on radio, digital and social media, and will also target high-risk highway-railway crossings in Alabama, Arizona, California, Georgia, Indiana, Tennessee and Texas.

“So many fatalities at highway-railway crossings are preventable; this campaign aims to raise public awareness and save lives,” said U.S. Secretary of Transportation Elaine L. Chao.

The Federal Railroad Administration (FRA) and the National Highway Traffic Safety Administration (NHTSA) manage this campaign.

“Evolving technology will continue to help reduce fatalities at our nation’s rail grade crossings, but driver awareness is paramount to bringing down the fatality rate,” said FRA Administrator Ronald L. Batory.

“A train can’t swerve out of the way or stop on a dime,” said NHTSA Deputy Administrator James Owens. “We all have a responsibility to be safe while on the highways, and that means drivers must always look carefully before driving across train tracks and obey any warning signals or lowered crossing gate arms. Trying to beat a train could cost you your life.”

Over the past five years, FRA says 798 people have died while trying to drive across railroad tracks. In 2019, 126 people were killed and 635 people were injured at railroad crossings. Of those killed, about 75 percent died after the driver went around lowered crossing gate arms.