Smithsonian National Air and Space Museum’s Portway to Present at DSE 2017

Digital Signage Expo (DSE) has announced that its Digital Signage End Users Seminar Program at DSE 2017 will include a session entitled, “A Platform Strategy for One of the Most Visited Locations in America.”

On Thursday, March 30 at 11 a.m., Victoria Portway, head of digital experience for the Smithsonian National Air and Space Museum; Ben Bojko, technology director/NYC at Bluecadet; and Josh Goldblum, CEO of Bluecadet, will co-present a case study that will explore the planning and developing of the 200-square-foot touch-wall, a native geo-aware app and a responsive website that delivers stories and content across all of these screens, locations and platforms at the Smithsonian National Air and Space Museum, and how, through agile design, development and prototype, they produced a robust, dynamic, integrated platform.

Attendees will:

• Learn how to think of and plan digital platforms, such as web, mobile, social, native applications and physical media, not as separate products but part of an integrated system.
• Learn how to build tools in code to create an innovative user interface.
• Discover how to build bulletproof systems.

“Bluecadet's challenge was to design and develop all aspects of a platform which would push content across the Smithsonian Air and Space Museum's website, a native iPhone and Android app, social media and a 21-screen touch wall,” said Goldblum. “The wall also needed to be able to withstand massive use, since the Museum receives over 8 million visitors annually. It has stood up well through frequently changed content and has not crashed or slowed despite receiving millions of touches to date — that’s thousands of touches an hour.”