Limited Edition Sneaker Incorporates Transit Styling -- and the Fare
Jan. 11, 2018
Adidas Originals premieres its shoe EQT Support 93/Berlin in cooperation with the Berliner Verkehrsbetriebe (BVG) on January 16.
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An annual ticket is incorporated into the limited-edition sneaker, so the person wearing the shoes has free transit for the year on any BVG vehicle.
Adidas Originals premieres its shoe EQT Support 93/Berlin in cooperation with the Berliner Verkehrsbetriebe (BVG) on January 16. The pattern of the seat covers are incorporated into the styling of the shoe and a BVG annual ticket is incorporated into the tongue.
If wearing the shoe, it is a valid ticket on all BVG vehicles from January 16 through the end of the year.
The shoe sells for 179.95€, or about $215 US. The special edition shoe is sold instore only, with no reservations. It is also limited to one pair per customer, while supplies last.
