VIA Metropolitan Transit (VIA) has sold more than one million tickets through its VIA goMobile app in the less than three years since the free ticketing and trip-planning application launched.
VIA goMobile debuted in June 2017 as part of VIA’s efforts to incorporate technology and deliver innovative solutions for a better customer experience. The one-millionth ticket was sold Feb. 3, 2020.
“The VIA goMobile app is an early example of VIA’s ongoing investment in innovation, and part of several recent initiatives to transform the rider experience,” said VIA President and CEO Jeffrey C. Arndt. “Our world is increasingly digital. And while we continue to offer cash, retail and other fare options, we know that people are using their smartphones for almost everything—including transit. Finding ways to reach more customers using technology is part of our VIA Reimagined Plan that includes Smart Transit solutions, making it easier to choose and use transit.”
VIA Reimagined is a 10-year roadmap designed to offer more service, more choices and help people connect to more opportunity through mobility. The plan includes projects designed to create a better bus system, build an advanced rapid transit network and develop smart transit options.
The VIA goMobile app offers bus and VIAtrans riders the convenience of purchasing fares using their smartphones and activating them when they are ready to ride. Riders can use goMobile to purchase passes, VIAtrans tickets and special event service fares, paying for multiple fares at one time. They can also use the app to plan their trips using real-time bus information. The app is free to download for Apple and Android devices and customers can purchase tickets on the app using a debit card, credit card or PayPal.
