rabbittransit has announced it will launch a mobile ticketing application pilot in partnership with Token Transit that gives customers a new and cashless fare payment choice. To launch on Earth Day, April 22, the technology platform will allow those riding York fixed route, Freedom Transit fixed route and rabbitEXPRESS commuters to download the Token Transit app and purchase bus passes through a mobile device.
rabbittransit will run a special promotion from April 22 through May 22, in which those who purchase a multi-ride pass will receive 50% off their first-time purchase and those purchasing single rides through the app will receive 50% off single rides (max. 40) throughout the 30-day duration.
Three-fourths of rabbittransit customers own a smartphone and a system for easy mobile payments can provide a new solution to reduce cash fares. “Our goal is to encourage as many riders as possible to shift to the mobile platform,” comments rabbittransit Executive Director, Richard Farr. “Paper passes can be challenging to bus on-time performance as they sometimes jam or are difficult to feed into fareboxes. All of that works to slow the process of boarding,” explains Farr.
The program will be evaluated after a six-month period to determine if the app fare payment is beneficial. Those who are interested in using Token Transit can download the app by visiting Google Play or the App Store and searching “Token Transit”.
