Omaha Metro to begin ORBT fares Oct. 1 with introduction of contactless fare payment system
Omaha Metro will start fare collection Oct. 1 on ORBT with its new contactless fare payment system, Umo.
With Umo, riders will board and manage accounts with a mobile app, or board with Umo smart cards and manage accounts online. The Umo system will be made available for public use on all bus and MOBY paratransit trips on Sept. 20.
Omaha Metro will continue to sell paper fare tickets and passes, which can be purchased at Metro’s office, online, and through a variety of retail outlets. Fareboxes, which will remain on Metro buses and MOBY vehicles, will continue to take paper tickets, passes, and cash, and will continue to honor and dispense value cards for cash overpayment.
ORBT prices will reflect Omaha Metro bus fares at $1.25 with 25-cent transfers. Omaha Metro fare prices will not change at this time
The Umo experience
Instead of paying for individual ride tickets, riders will be able to manage and load money into wallets online or with the Umo app. They will board by holding the Umo app or smart card to the recently installed Umo readers, which will deduct fares from a rider’s wallet. When enabled, an auto-load feature will re-load funds when an account reaches a low balance.
Umo cards will be available at Omaha Metro’s office and ticket vending machines, which are being installed at all ORBT Stations and the Westroads and North Omaha Transit Centers. Omaha Metro is in the process of adding retail outlets, corporate partners, community organizations and other groups that are interested in expanding access to the transit system to the Umo network.
Umo will also utilize monthly fare capping – currently $55 for full-fare riders and $27.50 for half-fare. riders.
With the Umo app, riders will be able to plan bus trips and explore bus routes and stops. Additional mobility features, such as real-time bus tracking and rider alert notifications, will be made available soon.
Umo and ORBT
While paper passes and tickets will continue to be accepted at fareboxes on Omaha Metro buses and MOBY vans, ORBT will remain without fareboxes and rely on Umo for fare payment. Riders will use Umo readers at any of the ORBT doors, and periodic fare inspectors will check for proof of payment.
School pass programs – including UNO’s MavRide, UNMC’s TravelSmart, MCC’s Pass to Class, College of Saint Mary’s CSM 2 Go and Omaha Metro’s K-12 Rides Free pilot program – will continue to use fareboxes on buses and MOBY vans. On ORBT, they will board without swiping their cards and must have IDs available for periodic fare inspection.
When transferring between ORBT and bus while using Umo, the system will recognize boarding activity and automatically grant a rider a transfer. If transferring to ORBT from an Omaha Metro bus and not using the Umo system, riders should bring paper transfers for potential fare inspection.
Testing
Omaha Metro is currently testing the Umo system with staff and a small focus group of riders and will continue to seek feedback to improve the Umo system.
