Omnitrans is implementing a new fare capping policy starting Aug. 8, to help eliminate cost barriers and provide peace of mind for its customers.
“By eliminating some of the upfront cost of multi-use passes and rewarding regular customers, Omnitrans is furthering its commitment to regional equity and connect our community,” said Omnitrans CEO/General Manager Erin Rogers.
The fare capping process works with the Transit or Token Transit app to reward passengers when they meet the equivalent of a daily, weekly or monthly pass. For example, a single ride on Omnitrans costs $2, and an unlimited use One-Day Pass costs $6. Customers will automatically earn a One-Day Pass after taking three trips in a single day. The process works all the way up to Omnitrans’ 31-Day Pass (cost - $60): once a customer has spent $60 on fares in a single month, they will automatically be credited a 31-Day Pass to receive unlimited rides for the remainder of the month.
Fare capping has been successful in several cities and benefits lower-income riders, who often are challenged by the higher upfront cost of daily, weekly or monthly passes and can end up paying more per ride when they opt for single rides. Omnitrans says it provides peace of mind for customers in addition to incentivizing frequent ridership and eliminating the need for cash since it currently is available only through the Transit or Token Transit apps.
