Cubic Transportation Systems (Cubic) has launched its Umo platform as the new automated fare collection system for the Salem Area Mass Transit District, known locally as Cherriots. Umo will bring account-based ticketing, contactless payment options and fare capping to transit riders in the Mid-Willamete Valley.
With the introduction of Umo, travelers in the greater Salem-Keizer region will enjoy a seamless and convenient customer experience while using the Cherriots transit system. The Umo Mobility smartphone app and reloadable Cherriots Tap Card are the newest payment options, allowing riders the freedom to choose how they pay for their journeys. The app facilitates easy and secure payment transactions using credit or debit cards while the Cherriots Tap Card can be loaded with funds at customer service locations or through the online Umo passenger portal.
The fare capping feature ensures riders receive the best value for their transit expenses, promoting affordability and accessibility. Regardless of the payment method chosen, a rider’s Umo account will automatically track rides and once the total fares paid reach the cost of a one-day or monthly pass, the customer’s subsequent rides on the same day or within the same calendar month will be free.
“The new electronic fare option is a game changer and will transform the way current and future riders experience public transit, making it more efficient, convenient and enjoyable,” said Cherriots Board President Maria Hinojos Pressey. “This technology ensures public transportation remains an accessible and equitable option for our riders and our community.”
Cherriots’ adoption of the Umo platform marks a significant milestone, as it joins a group of Oregon public transit agencies that have been using Umo for several years, including Rogue Valley Transportation District, Lane Transit District and Cascades East Transit.
"As an Oregonian myself, I am thrilled to extend our long-standing relationship with Oregon public transit agencies to the Salem-Keizer community,” said Bonnie Crawford, vice president and general manger, Cubic. "By implementing Umo in partnership with SAMTD, riders will have a convenient and affordable way to pay for transit, and we are excited about the potential for future regional interoperability that will benefit riders across the state."
