MMT launches 'Mobile First' fare payment system in Colorado Springs
Mountain Metropolitan Transit (MMT) have launched their new fare payment system in Colorado Springs, Colo., powered by Masabi’s Open Platform, Justride. Riders will now be able to purchase reusable smartcards or use the RideMMT app, giving them the ability to simply tap and ride without needing to buy a ticket or select a fare before traveling,.
The account-based ticketing solution from Masabi will help to simplify payments and deliver more cost-efficient travel, ensuring all riders pay the lowest price for every journey, no matter how often they ride.
The phased ‘Mobile-First’ deployment began with the launch of the RideMMT mobile ticketing app in early 2022, enabling riders to purchase tickets using their smart devices, which proved to be a great success. Masabi then installed Justride Validator units (JRVs) onboard MMT’s bus fleet, culminating in the launch of a new Account-Based Ticketing solution, providing the foundations for fare payment innovation over the coming years. The modular design of the Masabi platform makes it possible to deploy MMT’s new fare system in phases, providing an easy and low-risk upgrade path from mobile ticketing to a full solution supporting all rider groups.
“We’re excited to be extending our partnership with Masabi, by expanding to their outstanding account-based ticketing solution through their Justride platform,” said Lan Rao, transit division director at MMT. “The upgrade to this platform will greatly improve passenger experience, it offers flexibility and accessibility for our customers to undertake journeys as they please, without having to pay last-minute prices, enhancing and upholding fare equity."
“Over the last few years, we have seen a revolution in transit agencies providing their customers with simple, contactless and equitable systems by which to travel,” said Brian Zanghi, CEO of Masabi. “Our account-based ticketing platform allows transit agencies such as MMT to provide customers with a convenient fare payment experience and affordable, equitable fares, no matter how much or little they travel, or how they choose to pay for those rides. It levels the playing field for all transit customers.”
