TriMet has awarded a five-year contract, with a two-year option, to Intersection to sell bus, rail and paratransit advertising across TriMet’s system.
Intersection will work with TriMet to drive revenue for the transit agency through Intersection’s suite of media products, including vehicle exteriors and interiors, bus shelters, benches, murals, elevator wraps and other ad formats across more-than 700 buses, 145 light-rail vehicles, 296 paratransit vehicles, 553 benches, 118 ad shelters and 94 stations.
With media available in key areas across the city and surrounding areas, Intersection says it will enable advertisers to tap into Portland’s unique energy and numerous cultural moments to reach their target audiences.
“With access to incredible natural resources and renowned food, music and art scenes, Portland residents and visitors thrive outdoors, making it one of the best cities in the country for advertisers to reach consumers in public space,” said Scott Goldsmith, president of Cities & Transit at Intersection. “We are proud to partner with TriMet to drive revenue for the transit agency and help brands connect with audiences in such a dynamic city.”
“Advertising on public transit has long been a cost-effective way to reach large, diverse audiences and is simple to execute and hard to ignore,” said TriMet General Manager Doug Kelsey. “TriMet looks forward to a successful partnership with Intersection, together offering media opportunities across our 533-mile service district and to a region of more than 1.8 million people.”
