Online Best Practices: Efficient Passenger Information System to increase customer retention

Passengers’ expectations are constantly evolving. Their transportation needs must line up with the comforts they experience at home. Technology is a relevant presence for any modern transportation provider and customers want transport services equipped with advanced technologies while onboard their journey. 

Providing continuous and real-time information on mounted screens to passengers may help them feel more in control of their journey, which may lead to stronger trust and loyalty.

Conveying an effective sense of control and trust to passengers

Smart technologies can help to inspire a sense of control and build trustworthy relationships, something Passengera helps with. 

The company's Passenger Information System (PIS) is designed to display complete real-time information about the journey and help enhance travel experiences. With a simple mounted screen onboard the vehicle, passengers can view the current location on the map, location-based point of interests, information about the next station, as well as details about all available connections.  

PIS helps transport operators achieve their goals

Passengera aims to provide transport operators with a flexible and reliable system to complete their tasks, and has developed a customizable PIS that takes advantage of Passengera's modular infotainment platform and allows transport operators to control any type of content before sharing with their  passengers. 

PIS can help with:

●     Displaying advertising and multimedia content: promote business, products, sponsors and partners at any time during the journey.

●     Promoting Wi-Fi connection: display information with the Wi-Fi name or portal address.

●     Using a Content Management System (CMS): content managed by the same CMS as Infotainment content

●     Controlling content with an on board infotainment platform

●     Organizing content by playlists: create custom playlists with content for specific vehicles, routes, GPS position and time.

●     Integrating with a fixed screen: support IP based screen and analog screen with HDMI and VGA input 

Easily manage content on board

The company's system grants full content management with CMS as infotainment content, providing a user-friendly platform that can help simplify the task for transport operators. The module has been designed to increase brand awareness as well as provide an additional source of income with the advertisement management platform.

Pre-set content is displayed on screens as dynamic multimedia information. All content and advertisements can be organized in playlists and shared with pre-defined groups of passengers based on their personal preferences. 

The PIS is designed to support an unlimited number of fixed screens and provides uninterrupted services on various types of apparatuses. Additionally, the module allows possible integration with existing screens to help with an easy customization.

Passengera says improving passengers’ experience is an essential step to building trust and long-term relationships and transport operators have access to solutions tailor-made to meet their needs. 

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Simone Santarelli is a public relations manager and social media executive at Passengera.