JTA partners with Miles to offer rewards for riding

The Jacksonville Transportation Authority (JTA) has partnered with Miles to reward customers for riding JTA services.

Miles is a universal rewards platform and app that delivers value for every mile traveled. Users who choose alternative modes of travel or eco-friendly forms of transportation — such as walking, biking, carpooling or JTA transportation services — are rewarded even more.

Available on iOS and Android, Miles allows anyone with a smartphone to earn miles as they travel. JTA says the app is designed to work seamlessly in the background. Miles automatically logs each trip from point A to B and the mode of transportation, while keeping data completely private. To get started, consumers download the Miles app. Users can easily view their miles earned per trip and receive personalized rewards that are redeemable either online or at a nearby store.

“This is a great incentive for people to leave the car at home and try transit or other modes of mobility,” said JTA CEO Nathaniel P. Ford Sr.

Based in Redwood City, Calif., the Miles app first soft-launched in July 2018 and has grown. To date, Miles users have earned more than 3 billion miles, redeeming more than 500,000 rewards, with an average value of $20 per reward, according to JTA. More than 200 brands offer exclusive rewards through the platform.

“At Miles, our vision is to deliver value for every mile traveled no matter how you get there while we award more sustainable forms of travel even further. Together with Jacksonville Transportation Authority, we’re excited to help incentivize greener travel and reach their goals to encourage ridership through rewards and challenges,” said Paresh Jain, co-founder and head of business development and strategy.

Customers can join the Miles app to be offered exclusive challenges sponsored by JTA to earn rewards like an Amazon gift card.