NFTA partners with Magnusmode to provide inclusive, transformational travel experience

The Niagara Frontier Transportation Authority (NFTA) has partnered with Magnusmode to launch a free app that assists NFTA riders, as well as air travelers at the Buffalo Airport, with cognitive disabilities.  

Deemed MagnusCards, the free app now features NFTA card decks.  

The NFTA card decks increase travel accessibility for those with cognitive disabilities by using digital guides to help people access the airports, bus and rail. Magnus, an interactive character, acts as the guide, providing the user with reassurances and reinforcing routine. The card deck uses pictures along with plain language text to offer step-by-step travel instructions. 

“MagnusCards allow us to help all of our riders and air travelers experience the exceptional customer service at our airports, and Metro bus and rail,” said Kim Minkel, executive director of the NFTA. “This is another step in our ongoing efforts to make mobility as inclusive as possible in the Western New York Community.” 

“Airports, and transit systems are busy and complex environments,” said Nadia Hamilton, founder and president of Magnusmode. “It can all be overwhelming for people with cognitive special needs and their families. By making activities more predictable and manageable – for example, going through security screening – MagnusCards reduce the stress and anxiety that often accompanies air travel.” 

Magnusmode founder Nadia Hamilton is a past 43 North winner; having this innovative tool available for Western New Yorkers is important for the community first organization.   

“43North is excited to see Magnusmode’s technology on full display around our region,” said Colleen Heidinger, president of 43North. “We’re proud that the NFTA cares about making mobility more inclusive in this community and think this partnership will also serve as an example for other sectors to see the impact of Magnusmode’s innovation.”