Bytemark has launched Journey, a new mobile transit ticket application. Bytemark says Journey provides public transit organizations of all sizes an opportunity to offer mobile ticketing to passengers.
Bytemark launched the new app to help agencies enable mobile ticketing in a way that is efficient, effective and easy. Through a fast deployment, an agency can quickly go from planning to go-live. There are no upfront costs, making it low risk to bring mobile ticketing to riders.
The app was designed for riders. The user experience—including the branded familiarity of local transit agencies—aids adoption by making it easier for riders to pay and display their ticket. Moreover, agencies are empowered to service customers in a way that makes support straightforward for riders.
The Journey app offers alternative avenues to equity. Fare capping discounts passenger tickets once the threshold for purchased passes is hit. Paying for a costly weekly or monthly pass can be something that happens over time rather than at once. Riders also have a choice in payment type. Through InComm’s VanillaDirect, riders can purchase trips with cash at local retailers.
“The Journey app makes it easier for agencies to deliver mobile ticketing to their riders in a way that is simple and budget friendly,” says Alex Litchfield, COO at Bytemark. “The same Bytemark backend that has been deployed across North America is now available to agencies of any size, bringing mobile ticketing to riders quickly.”
Available on both the App Store and the Google Play store, Journey will initially get rolled out to existing partner agencies. Agencies can enhance options for riders through additional functionality. Available features include promo codes to entice repeat trips, Spanish translations and partner programs for third-party institutions.
