Brightline will begin implementing S3 Passenger, the inventory, ticketing, and reservation system offered by Sqills, a Siemens Mobility subsidiary, beginning with revenue service connecting Orlando. Brightline currently operates in Florida between Miami, Aventura, Fort Lauderdale, Boca Raton and West Palm Beach, with its Orlando station expected to begin service in 2023.
S3 Passenger, will support Brightline as the company scales up operations to begin long-haul service to Orlando. The new inventory and reservation system will allow Brightline to optimally manage and maximize seat utilization for higher capacity and yields.
“Brightline is the leader in American intercity rail travel and digital implementation. The latest investment into our S3 passenger solution will not only enhance Brightline’s ability to deliver a high-end luxury experience, but also provide critical data analytics to make operations more efficient,” said Marc Buncher, CEO of Siemens Mobility. “Over the past decade, we’ve partnered with Brightline as they have re-envisioned rail travel in America, delivering 10 trainsets and supporting them with real-time predicative maintenance and now we’re looking forward continuing the added enhancement of ticketing and reservation management.”
“Brightline makes it easy for passengers to get on board, skip traffic and arrive in the heart of Florida’s top destinations,” said Bart van Munster, Sqills CEO. “The fact customers can easily book tickets online or through an app only further highlights the convenience public transportation can offer. Because we believe in the future of rail transport as an affordable, accessible and more sustainable alternative to car or air travel, S3 Passenger and Brightline are a perfect match.”
With more than 1.2 million passengers in 2022, Brightline offers a modern booking system, which offers the ability to make seat selections and personalized booking choices to fit customer needs.
The implementation of S3 Passenger is the latest chapter in the partnership between Siemens Mobility and Brightline. Siemens Mobility provides the Venture trainset fleet alongside proven maintenance solutions and the latest in digital monitoring and analysis to guarantee fleet availability. After VIA Rail, Brightline is the second Siemens Mobility customer in North America to invest in Sqills’ S3 Passenger.
“At Brightline, we pride ourselves in reimaging train travel and the goal of our Technology and Digital Innovations team is to continuously improve upon the entire guest journey – from at home, to our stations, on board our trains and all the way through to their final destination,” says Kevin T. McAuliffe, chief technology officer, Brightline. “Ensuring our guests have the necessary tools to travel confidently, consistently and safely is priority to our teams. The launch of S3 Passenger is a next step to make certain our guests can book their train travel with ease, access their trip details fluidly and spend all of their time enjoying the ride.”
