The Dallas Area Rapid Transit (DART) has announced it is pursuing approvals from 13 service area cities to operate a revenue-generating advertising program on its transit shelters starting in 2020.
City approvals allowing static signs, shelter wraps and digital screens could allow DART to reinvest in additional and updated shelters, create a shelter cleaning program, market increased services, provide wayfinding and real-time information and have the ability to send critical citywide emergency messages.
DART's board approved advertising on the agency's 1,229 transit shelters on Sept. 17.
DART says Dallas is one of the few major cities without transit shelter advertising. A total of 899 of the shelters are in Dallas. The others are found across the agency's 12 additional cities: Addison, Carrollton, Cockrell Hill, Farmers Branch, Garland, Glenn Heights, Highland Park, Irving, Plano, Richardson, Rowlett and University Park.
