The Southwest Ohio Regional Transit Authority (SORTA), which owns and operates Cincinnati Metro, has expanded its partnership with Adsposure.
Over the 10-year contract period, Adsposure will invest more than $3 million toward the purchase and installation of 400 new benches and 205 new shelters along Cincinnati Metro bus routes. An additional $5 million investment will be used for services including repairs, maintenance and cleaning. The partnership will also bring about new advertising options for local, regional and national businesses, while offering a service to riders.
“We’re excited to continue building our partnership with SORTA,” said Ken Black, CEO, Adsposure. “We’ve managed advertising for Cincinnati Metro’s fleet for the past 14 years and are thrilled to have the opportunity to further invest in the ridership experience for the community while providing new advertising opportunities for local and national businesses.”
The new structures, along with SORTA’s existing 55 shelters and 50 advertising benches, will be solely managed by Adsposure. Adsposure will be responsible for monthly cleaning, upkeep and all ongoing maintenance to ensure the best possible experience for riders.
“As someone who has heard from our community, and recognizes the need for more shelters and benches, I am confident that these enhancements will have a positive impact on our riders and our local economy,” said Darryl Haley, CEO and general manager, SORTA/Cincinnati Metro. “Public transit is a vital part of Cincinnati. We want to make sure that we are providing the best possible experience to our customers every step of the way, including ensuring they have a comfortable place to wait for their trip to begin."
Adsposure says its partnership with SORTA to bring new shelters and benches to bus stops is the first of its kind for the Cincinnati-based company.
