Digital Signage Expo (DSE) announced its 12-part Digital Signage Seminar Program at DSE 2015 designed specifically for Transit professionals will include an hour-long session titled, “How to Generate Data Driven Content.”
The seminar will identify the tools, skill sets and methodologies needed to make data actionable, and outline best practices to enable attendees to analyze and apply the data they already have and define the data they need. Janna Rider, director of digital merchandising, Dairy Queen and Frank McGuinness, revenue management and analytics, Walt Disney Parks & Resorts, will co-present the session, which is scheduled for March 12.
DSE Advisory Board member Paul Fleuranges, senior director, corporate and internal communications, New York Metropolitan Transportation Authority said, “Our On the Go! Travel Station kiosk program is still in development, but we have discussed relevant analytics, metrics and ways to judge customer interactions with our signage as we deploy them.”
