Digital Signage Expo 2015 Seminar to Offer a New Learning Dynamic – The Idea Exchange

Digital Signage Expo (DSE) announced today its 12-part Digital Signage Seminar Program at DSE 2015 designed specifically for end-user professionals will include an hour-long session titled, “Content Strategies That Make Digital Communications More Effective.”

Cheryl Flohr, director, communications services, Parker Aerospace will facilitate a brief presentation that focuses on the importance of a vetted content strategy and creating digital communications content that engages and motivates the audience.

For most of the hour thereafter, attendees in this hour-long interactive “idea exchange” will be invited to work together to enjoy a hands-on collective learning experience to determine which of these tools will work best for them.

DSE Advisory Board member Jennifer Arani, digital aignage coordinator, Farmer’s Insurance said, “Digital Signage Strategy should always align with and support a company’s marketing and branding strategy, but it’s very important to understand the medium and its intended audience.”

DSE Advisory Board member Joel Allard, senior creative specialist, in-store digital, Target Stores said, “…It is important to consider any broader strategies when developing content, so that your viewer or customer isn’t confused by what they see on your screens as compared to other marketing channels.”

DSE Advisory Board member Kimberly Dwyer, corporate communications account manager, Nationwide Children’s Hospital said, “I can easily tie my digital strategy to the overarching corporate communications goals.”