Digital Signage Expo 2015 to Feature 'Leveraging Visual Communications Across Multiple Platforms' Seminar

Digital Signage Expo (DSE) announced Jan. 21 that its 12-part Digital Signage Seminar Program at DSE 2015 designed specifically for end user professionals will include an hour-long interactive session titled “Leveraging Visual Communications Across Multiple Platforms: Overcoming Communications Challenges.”

Visual communications is quickly becoming the norm for distributing timely content throughout the corporate enterprise, enabling organizations to take advantage of digital signage to deliver both internal and external communications in compelling ways. This interactive session will feature a case study overview on Schreiber Foods’ digital network deployment, presented by John Gillespie, communications manager, before providing the opportunity for attendees to work together to fashion a strategy to support multiple platform applications.

DSE Advisory Board members recently had the opportunity to comment on this timely topic.

DSE Advisory Board member Kimberly Dwyer, corporate communications account manager, Nationwide Children’s Hospital, said, “We have a large digital signage system that includes networks of similar sign types, such as interactive, customer-facing, and staff-facing. The key items we focus on when designing multimedia content are sound (where it can be accommodated), languages for specific audiences, and the length of the playlist.”

DSE Advisory Board Member Thomas Kunka, senior application specialist, University of Illinois at Urbana Champaign, said, “To get video content to work as expected across multiple platforms requires content designers to work within specific technical constraints and/or clearly articulate the functional requirements necessary for their content to be rendered properly, and have those requirements be implemented in a timely manner into the production environment.”