Accenture has been named a “Market Leader” for the Accenture Mobile Wallet platform in the “Ovum Decision Matrix: Selecting a White-label Mobile Wallet Platform,” scoring the highest overall technology assessment ranking in the report.
“While relatively new, the Accenture Mobile Wallet platform has among the most extensive capabilities of platforms available on the market today,” said Gilles Ubaghs, senior analyst at Ovum and author of the report. “With Accenture’s emphasis on the use of APIs to allow for the integration and development of value-added services as part of a complete wallet program, flexibility is built into the solution, which will be increasingly critical over time.”
Among the strengths noted regarding the white-label Accenture Mobile Wallet platform is the focus on the modular architecture, which allows users to plug-and-play the pieces of the solution that they require. With a focus on API integration and management, these modules can be configured with wallet providers’ broader infrastructures, while ensuring the flexibility to integrate new value-added services in the future.
“Being ranked as a Market Leader in this report reinforces our belief that clients today are looking for a modular, flexible, enabling white-label mobile wallet platform as they start to roll out their wallet ecosystems,” said Robert Hasson, managing director of digital commerce, Accenture Mobility. “The technology underlying our platform includes key elements from across Accenture Digital, integrating advanced analytics and big data capabilities with our customer recommendation tools to create personalized offers in real-time. For clients that are happy with elements of their existing payment and marketing infrastructures, these modular capabilities are excellent tools to further enhance the experience for their customers by offering them a more engaging, relevant service that can build their loyalty.”
